End-to-end brand building for Asia. From concept to shelf.

We build brands that belong in Asia's most competitive markets.

We design brands with the consumer in mind.
We design brands that sell before the first bite.
We turn culinary insight into shelf presence.
We design brands that earn their place in the market.

Our Work

View case

Oink Republic

A Filipino F&B brand rooted in Ilocos culinary heritage. LLIT built a bold, culturally anchored identity that translates fiesta energy and local symbolism into a modern, scalable system — confident enough to hold its own on shelf and in market.
View case

Base

A redesign of a Chinese religious goods Singapore brand, turning a traditionally outdated category into something reverential and modern. Inspired by the Chinese knot, the system uses clean geometry and recycled materials to honor tradition without cliché.
View case

At Leash

A premium pet lifestyle brand built for design-conscious owners in Asia. LLIT created a modular identity system with interchangeable charm elements — balancing sophistication with personality across product, packaging, and retail.
View case

Kurimu

A Japanese-inspired premium dessert brand built on quiet luxury and craft. LLIT developed a full identity system — from packaging to digital menus — using soft neutrals and restrained typography to communicate calm, quality, and artistry.
View case

Now Now

A Michelin rated fermentation canteen in the Philippines. LLIT built an industrial, food-first visual system with a kinetic N mark, black-white-chrome palette, and tight grid — extending seamlessly into signage, interiors, and packaging.
See More Work

The LLIT Team

Lychee Siting Dai

Co-Founder & CEO

Lychee is a seasoned brand strategist and marketing leader with over 12 years of experience across China, Japan, and the U.S. She has led brand and social media strategy for global names like Marriott, Hyatt, and IHG, and previously held senior roles at JD.com and CircleDNA.

An entrepreneur at heart, Lychee co-founded WELLTHY and OONE Creative before joining Plus Alpha Tokyo as Head of China Office. With a master’s degree in Strategic Public Relations from the University of Southern California, she bridges business insight and creative storytelling to help brands grow with purpose and clarity.

Lance Francisco

Co-Founder & CCO

Lance is an award-winning creative director with over a decade of experience building brand identities for some of the world's most recognized consumer names — Pepsi, Lay's, Gatorade, Netflix, and Bose among them. Trained at Ogilvy, JWT, Publicis, and BBDO, he brings global craft with a sharp understanding of what resonates visually in Asian markets.

Now based in Shanghai, Lance leads brand experience at PepsiCo. His work has been recognized by The One Show, Clio, Fast Company, and Cannes Young Lions, and he serves as a juror for global design festivals.

Portfolio: https://lancefrancisco.com/

Brands We've Shaped

We bring hands-on experience from the world's leading consumer brands.

AWARDS WE've won

What we earned across our careers at the world's leading agencies and brands.

01

We build for longevity.

Not just identities that launch well — brand systems designed to stay consistent, scalable, and relevant across every market you enter.

02

We understand the Asian consumer.

Our work is rooted in how people across China, Southeast Asia, and beyond actually discover, feel, and choose the brands they trust.

03

We're in the room with you.

Every engagement is a partnership. We work alongside founders and brand teams — not just for them — because the best brands are built with people who care as much as you do.

Let's create together.

Ready to build your brand?

Start the Conversation

Whether you're launching something new, entering a new market, or rethinking what your brand stands for — we're here to build it with you, from concept to shelf.