We see what makes you different — then make it visible.

Lychee is a seasoned brand strategist and marketing leader with over 12 years of experience across China, Japan, and the U.S. She has led brand and social media strategy for global names like Marriott, Hyatt, and IHG, and previously held senior roles at JD.com and CircleDNA.

An entrepreneur at heart, Lychee co-founded WELLTHY and OONE Creative before joining Plus Alpha Tokyo as Head of China Office. With a master’s degree in Strategic Public Relations from the University of Southern California, she bridges business insight and creative storytelling to help brands grow with purpose and clarity.

Lance is an award-winning design leader with over a decade of experience shaping global brands like Pepsi, Lay’s, Gatorade, Netflix, and Bose. Formerly at Ogilvy, JWT, Publicis, and BBDO, he blends strategy, creativity, and cultural insight to build purposeful creative campaigns.

Now based in Shanghai, he leads brand experience at PepsiCo. His work has been recognized by The One Show, Clio, Fast Company, and Cannes Young Lions, and he serves as a juror for global design festivals.

Portfolio: https://lancefrancisco.com/